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About us

Our Story

Our Storage Gems are designed to turn heads in your home. Our crystalline acrylic allows you to see what’s inside your Gem while still looking neat and organized.

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Our Purpose

We’re on a mission to help you find more enjoyment in the everyday, starting at home.

We announced that after a decade of running Gin Lane, we were hanging up our agency hats to build a family of brands with the shared mission of enjoying daily life.

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Our Philosophy

Home is the foundation of daily life.

A home is a place where we feel comfort and control. It’s a place where we invest time and energy. And just like us, our homes evolve over time.

Our intention behind Basket is to help guide you through the process of making a home by creating and curating timeless products that turn everyday routines into meaningful rituals.

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Happy Customers Say

You can get something nicer at ikea for so much nicer. Pretty colors but just an extravagant price point for the size and quality. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.